Well, love them or hate them, they have done it again. Google have come up with a great product. A very usable and wonderful tool. At least it looks like it ought to be. I would be the first renegade to Bing just so I don't have to use Google search but I can't help but admire them.
I suppose it was bound to happen that the great minds of Lars and Jens Rasmussen would come up the latest and greatest thing. But it isn't just that it looks like a great extension of an online tool, they have really thought through how it could be used.
It allows realtime interaction between users, with no conflicting versions being created because one WAVE is being used concurrently by two people. If WAVE (which is being hinted at) supports applications such as video editing, spreadsheets etc, not only can you interact with someone socially, you would be able to actually work with somebody on a 'document'.
It allows a two-way feed between blogs and social media entities so you no longer have to visit those entities to interact, you can do it all in one place.
The version of any one WAVE is held on the server so it can be delivered to any client; PC, mobile device and because it is held on the server, the server does all the work. This means any device you are using has the same power as any other device to deliver the same on to any one WAVE.
'Robots' will allow developers and brands to create their own functionality and applications to enhance any one WAVE, or their own.
This is possibly an online marketers nightmare, but more than likely a fabulous online marketing opportunity. If brands embrace it. Of course, whilst there is still confusion about how to implement an effective social media strategy, and monetise it, this may initially cause much more confusion. And much band-wagon jumping.
As far as Google goes, well it's just been really well thought through.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment